Our Story

Mr. Tariq Al Nassar, a passionate perfumer who started Al Mashreq in early 2010, in the heart of Kuwait City. His diversified mindset & life experience, have always been his motive to take risks, challenge, and move forward.

This story is an abstract to the beginnings of him and Al Mashreq, shedding the light on the magic of Kuwaiti rising company.

He inherited the passion for Arabic aromas, which have given him the opportunity to explore & experiment fragrance business.

Let’s go back to the beginnings where the beauty of the past merges to meet a fruitful future.

It began at his small workshop in the city crafting his own oils, importing finest Cambodian Oud, & variant of raw materials to a custom designed fragrances reflecting the infinite nuances of an Arabian Personality that makes someone unique.

It’s a beautiful affair between the notes, with a touch of innovation that took place in Paris 2014.

As an Ambitious businessman and perfumer, he understood well that this affair between ingredients where it should be about producing distinctive scents for selective buyers and it takes a whole understanding to the mechanisms of olfactory memory; hereby Al Mashreq took further steps in the fragrance world bringing new and well established French brands from Paris to the region.

“Odecla Paris” a mixture of oriental French blend which was first introduced to GCC markets in 2016 followed by Orens Parfum, launching limited edition collections designed to meet the unique sensuality of customers.

Our Philosophy, Mr. Tariq remarks is to diversify luxurious fragrance business from personal use, to home fragrances, using natural, clean ingredients differentiating our brands amongst busy markets.

A deep, lively, and vibrant composition is our signature.

Our vision is to thrive selectively to choose the right selection of brands and franchise partners from all over the world. We are born with different compositions natural, alive, and most importantly simple.